Launch Dayton Startup Week is the Dayton, Ohio entrepreneur community’s largest event, drawing roughly 1K attendees annually to celebrate, inspire and equip the Dayton region’s startup founders & business owners.
This free conference brings together the region’s thinkers, dreamers, doers, makers, entrepreneurs and small business owners.
As a Dayton local, I've had the opportunity to participate in a tshirt design contest for this event, where the public will have the opportunity to vote on the contest winner. Given the chance to see my t-shirt being worn and loved at this event, I took on the challenge.
My Role
Illustration
Hand Lettering
Digital Design
Ideation
I spent a lot of time researching entrepreneurship and ideating words that had to do with startups. I wanted to illustrate it all in an educative, positive, and fun way.
My Vision
My vision was for the design to be on the back of the t-shirt. One of my pet peeves is when there is too much going on the front of the shirt. I wanted a left chest and back design.
Rough Draft
I put together a rough draft based on my sketch. 
Many Versions Later...
After lots of time and iterations, I finally formed a version that I liked. I decided on a more ovular design since the rectangular shape was too blocky for my taste. I also decided on using a font for the "Launch Dayton" test instead of the hand lettering I did. I went with the Launch Dayton colors, popping out the illustrations and hand lettering with gold, teal, orange, and white. 
The Finalists
The finalists included me and three other designers.
The Winner
I was named winner with the most votes and my t-shirt was very much enjoyed at the Launch Dayton event. The shirts were sold old quickly and I regrettably only got one!
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